The authors, from academia, consulting and the world of practice, are truly thought leaders in the world of lean. For too long lean has focused on operations at the front-line level while the most important strategy decisions are made far away in the C-suites. At the level of abstraction of the executive decision makers lean is thought to bring some cost savings and not a lot more that relate to their decision making. Those of us who have worked at the front line know that there are new capabilities enabled by lean that can fundamentally change the strategy of the company. For example, would it matter if you could offer your customers guaranteed delivery in one quarter of the lead time of your competitors? Would it matter if your quality is better? Would it matter if you could refresh new products twice as often as your competitor and incorporate the features that will excite your customers? The best lean exemplars use operational excellence to enable their strategy and the strategy is influenced by their capabilities. This book includes the theory and concrete examples to demonstrate how to develop a continuous system of defining your business strategy and turning it into flawless execution through lean thinking. Jeff LIKER.